With over 30 years, Vamy´s is the most recognized brand in the entire Piura region of Peru. Its portfolio is divided into products oriented towards bakeries, pastries, fillings, and panettone. The need to improve their presence in the modern channel compelled them to relaunch their brand. To achieve this, we reinvented their identity by reconsidering their logo, defining their brand colors, and updating the visual architecture of their entire packaging line.