Puerto Rico

Joy, Flavor, and color on your palate.

Naming/Brand identity/Packaging/P.O.P.

GMT Corp. From Puerto Rico strengthens its presence in the ice cream market with the launch of Solei Ice Cream. We were tasked with creating the naming and developing its brand identity, considering various aspects including the most relevant consumer insights and category environment. The result: A modern, playful, and easily recognizable brand, with a simple and differentiated key visual.