Rico Pollo


Experts delighting the Peruvian palate.

Brand Strategy/Identity/Packaging /P.O.P.

Rico Pollo is the leading brand in the southern region of Peru; they sought our expertise to optimize their presence in the modern channel. The rethinking process involved developing the Brand Strategy, as well as a complete overhaul of the Logo identity, Brand Architecture, Brand Equity Definition, implementation, and supervision across all printing systems.