Tradition, flavor, and Piura quality.

Brand Identity/Packaging.

Crickets has become one of the most representative companies in northern Peru in the marketing, distribution, and export of regional products. They requested the rebranding of their brand identity, as well as the relaunch of their main line of Chifles and snacks. We developed a facing with transparent areas that allow the quality of the product to be appreciated, along with a differentiated personality in various display channels.