Chicolac

Peru

The most fun way to drink milk!

Brand Identity/Packaging /P.O.P.

We relaunched the Chicolac brand from Gloria, considering a better connection with its target audience, making the product promise more visually appealing and generating greater visibility at the point of sale. We redefined the brand color, revitalized the character, as well as the logo identity and packaging in its various presentations. The relaunch was approached with specific pieces for the point of purchase (P.O.P).